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Social media campaign to increase cervical screening uptake

RM Partners, in partnership with the Hammersmith and Fulham GP Federation, is running a social media campaign to raise awareness of a new service encouraging women in the borough to access cervical screening. A short publicity video, with information about how to make an appointment, is being shown on platforms such as Facebook and Instagram. So far it has reached almost 11,000 women.

A dedicated team, which includes trained female nurses, has been established to deliver extra screening clinics at practices across the borough at times convenient to women, including early mornings, evenings and weekends. The team is also contacting women who are overdue for screening to discuss the importance of this life saving test.

To engage black and minority ethnic women, a community organiser from Sobus has been leading on the design of bespoke communications. She has been working with local established black and minority ethnic community organisations to ensure the key messages engage with the wider communities. Members of the East African and African Caribbean communities such as Leaf Education Women’s Group and Minaret Community Centre, WILDE International and Bengali Women’s Group have contributed to the design, content and imagery of the key messages.

The campaign will run until March 2019.

Click here to view the video.

More information on the cervical screening project is available here.