Screening campaign shortlisted for HSJ award

22 Aug 2024

RM Partners is delighted to have been shortlisted for the HSJ NHS Communications Initiative of the Year award for the campaign ‘Increasing awareness and uptake of cervical screening amongst our younger Londoners’.

The cervical screening campaign was produced in partnership with North Central London, North East London, and South East London Cancer Alliances to increase awareness and uptake of cervical screening amongst younger women in London.

It featured Great British Bake Off star Laura Adlington, with This Morning’s Dr Nighat Arif, to encourage younger Londoners to attend an NHS cervical screening appointment when invited.

The HSJ Award is designed to celebrate initiatives that developed an imaginative strategy and innovative approach to NHS communications.

New campaign debunks myths about cervical cancer and screening – RM Partners